Story Los Angeles X Jemma Sands

Story Los Angeles was founded by Jenn and Jana, two native Californians whose journey in fashion together covers two decades of denim, design and dreams. Rooted in the laid-back California lifestyle, they share a passion for effortlessly cool apparel, travel, great coffee and endless conversation.

Story Los Angeles is the fulfillment of their dream — to create a brand for everyday that embodies comfort, ease and timeless design. The collection of classic and cool essentials is thoughtfully selected for effortless style, inspiring you to create your own stories.