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Story Los Angeles was founded by Jenn and Jana, two native Californians whose journey in fashion together covers two decades of denim, design and dreams. Rooted in the laid-back California lifestyle, they share a passion for effortlessly cool apparel, travel, great coffee and endless conversation.

Story Los Angeles is the fulfillment of their dream — to create a brand for everyday that embodies comfort, ease and timeless design. The collection of classic and cool essentials is thoughtfully selected for effortless style, inspiring you to create your own stories.