Jemma Sands is a vision of Jennifer Heim, a native Californian inspired by her natural surroundings of the California coast and her travels around the world.
An avid swimmer and surfer, a true water baby, Jennifer has created a line of jewelry that reflects the beauty of the Pacific Ocean from the coast of Malibu to Honolulu, her home away from home. Every piece of jewelry tells a story and every story originates from Jennifer’s love of the water. Spending summers and winters in Hawaii, Jennifer spent hours collecting seashells and sea glass. As a child, she would make necklaces out of natures' wonders that would transform her into an ethereal creature of the sea. Jennifer’s dream was to share this love of the water with others and found she could do so by infusing this passion with another; that of fashion. Using gemstones such as tourmaline, labradorite, moonstone, chalcedony, turquoise, and aventurine, which are reminiscent of the sea glass she collected, Jennifer created Jemma Sands, a brand that is as luxurious, as it is unpretentious.
Jemma Sands is founded on the belief that fashion should compliment one's natural self, not complicate it. Her signature pieces are simple and pure, bringing out a woman's natural beauty. While the ocean and beach are the basis for Jemma Sand's inspiration, she also works in raw diamonds, sapphires, emeralds, and topaz, organic and timeless stones that compliment the translucent brilliance of the gemstones. Each piece is hand crafted by Jemma Sands and is the perfect accessory for sun kissed skin, whether on the sand, sea or street.
Committed to sustainability and giving back, a portion of sales from the Jemma Sands collection benefits various charitable organizations, including Stand Up To Cancer, Surfrider Foundation, 1% for the Planet and Heal the Bay.